Self-driven Creative Director, Design, skilled at managing and mentoring a creative team while contributing hands-on design solutions. Specific understanding of retail advertising clients and best practices both digital and non digital. Delivers inventive visual solutions turning brand strategy into purposeful design.

Freelance
Creative Director, Design
January 2020 - Present
• Working on a project basis as the design lead for advertising agencies and in house design groups: Publicis, Ideas On Purpose and Nikon Inc.
• Manage digital and print projects including presentation design.
Clients: Smuckers, Tradeweb, Nikon

TracyLocke, Connecticut
Freelance Associate Creative Director, Design 
May 2019 - December 2019
Work alongside creative leadership while designing hands-on with the team in developing branded products and concepts for global creative platforms, in-store displays, digital banners, trade shows, logos and branding systems. 
Client: HP Inc.

Cramer-Krasselt, New York
VP Creative Director, Design 
2016 –April 2019
• Supervised creative and production of Nikon Love Letters digital, social and OOH subway campaign resulting in 11% boost in brand favorability.
• Hired creative staff, expanding the group from 2 to 6 designers. Trained the department on best practices in the creation and execution of direct mail, digital and print advertising, all against accelerated timelines. 
Clients: Nikon, ITN Networks, Benihana, Live! Casino & Hotel

McCann, New York
Creative Director, Design
2009 – 2016
• Managed a team of art directors and designers assuring brand alignment and consistency across all channels. Drove Ashley Furniture retail creative from concept through execution, producing layouts and templates for digital banner ads, retail TV spots and FSIs on a weekly basis.
• Worked closely with production studio and project management. Oversee retouching and mechanicals for Nikon print circulars, OOH, digital and in-store displays.
• Member of core team that pitched and won the Ashley Furniture account.Led the development of creative platforms and executions—the highlight of the retail pitch.
Clients: Nikon, Ashley Furniture Homestore, Verizon FiOS

Berenter Greenhouse & Webster, New York
Associate Creative Director, Design 
2004 – 2009
• Led the transition from traditional film photography to digital format for 8-10 product photoshoots annually. Instrumental role in reducing production costs and increasing productivity within shorter time frame — transition from a single photographer to simultaneous shoots with multiple photographers in agency’s multi-stage, contracted studio.
• Worked hand in hand with client marketing manager and buyers.
• Managed creative team of 5 designers from layout development to final mechanical production.
• Key role developing streamlined design grid for circulars and postcards.
• Worked closely with traffic managers on project management.
Clients: Bed Bath & Beyond, Nikon

Rutgers University, Newark
Teacher Assistant, Department of Arts, Culture and Media, Desgin Fundamentals Course
November-December 2019
• Serve as professional assistant to instructor Emanuele Cacciatore
• Manage and provide support to 20 students in computer lab and art studio classroom setting.
• Work with both design and and non design majors on introductory design assignments focusing on color theory, layout, composition and typography.
• Guide students in computer design software: Adobe Illustrator and Photoshop

Leadership • Attention to Detail • Composure Under Pressure • Collaborative • Multi-tasker• Adaptability • Self-motivation 

Branding/Identity • Typography • Brand Guidelines • Print • Digital Design • Photoshoots • Packaging • Project Management

InDesign • Illustrator •  Photoshop • PowerPoint • Keynote

Art Center College of Design, Pasadena, California
Bachelor of Fine Arts, graphic and packaging design

Pasadena City College, Pasadena, California
Associate of Arts